INSIGHTS

DRILL TO DETAIL PODCAST

Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.

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Drill to Detail Ep.78 ‘Coronavirus, Shutdowns and the Data Analytics Industry’ with Special Guest Seth Rosen

In this special episode of Drill to Detail Mark Rittman is joined by Seth Rosen, Co-Founder and Principal at Hashpath to talk about the impact of COVID-19 and the subsequent economic shutdown on the business of analytics and product startups, the work being done in the community to help find a cure and the role that data and analytics can have in accelerating the post-shutdown recovery.

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Thought Leaders, Marketing Analytics Mark Rittman Thought Leaders, Marketing Analytics Mark Rittman

Drill to Detail Ep.72 'Conversion Rate Optimization and Other CRAP' with Special Guest Bhav Patel

In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.

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BI & OLAP Tools, Thought Leaders Mark Rittman BI & OLAP Tools, Thought Leaders Mark Rittman

Drill to Detail Ep.70 'Oracle Analytics, Luke Skywalker and the Remarkable Return of Enterprise Analytics' featuring Special Guest Bruno Aziza

Mark Rittman is joined by Bruno Aziza, Group Vice President, AI, Data Analytics & Cloud at Oracle to talk about the recently-updated product roadmap for Oracle Analytics, Oracle BI in the marketplace, recent acquisitions in the analytics marketplace and the recent Oracle Analytics Summit at Skywalker Ranch, California.

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Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a  mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

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