SERVICES
MARKETING
ANALYTICS
Centralize your marketing data, map your customer journey and build a multi-touch attribution model.
1
2
3
4
WHY MARKETING ANALYTICS?
As a marketer in today's data-driven landscape, making informed decisions is critical for successful campaigns and substantial ROI.
Through our offerings - marketing performance measurement, marketing attribution modeling, customer segmentation, and predictive modeling - we empower you to make such decisions, backed by robust and accurate data insights.
Uncover the effectiveness of your marketing strategies, identify key contributors to your success, segment your audience for targeted outreach, and predict future trends with unparalleled precision.
Our team of experienced consultants will guide you through the process, delivering actionable insights that drive growth, increase efficiency, and empower you to create more engaging, successful marketing initiatives. Your journey to data-driven marketing mastery starts here.
Track metrics such as website traffic, social media engagement, and content downloads
Identify high-potential leads and target them with personalized marketing messages
Create multi-channel, multi-conversion cycle marketing attribution models, using rules you control and with full model transparency
Segment customers and prospects based on online and offline (CRM, ERP, eCommerce) data
DEEP DIVE
MARKETING ANALyTICS
Rittman Analytics specialises in building scalable, flexible marketing data stacks that enable fast-growing digital native businesses find and convert new customers efficiently and at-scale.
Full-Stack Digital Marketing Analytics Services
Our services cover all stages in the customer acquisition funnel from social media and content marketing analytics, through conversion optimization and marketing attribution to customer segmentation and predictive analytics.
Marketing Attribution that you Can Trust
We create first click, last click, even-click and time-decay attribution models that attribute installs, conversions and subscriptions over a single conversion, or a series of conversions for B2C and subscription-type businesses.
Our attribution models are fully-configurable, auditable and under your control - giving you a clear and trusted set of metrics that you can use to better optimise your marketing spend.
Composable, Scalable Customer Data Platforms
The ability to collect, store, extract and drive value from customer data that is all housed in one place has become the holy grail of marketing and, with only 14% of organisations having achieved a 360-degree view of the customer, (Gartner, Inc) the single customer view is frequently referred to as a ‘marketing utopia’.
Composable modular customer data platforms implemented by Rittman Analytics follow the same principles as the modern data stack and bring together modular, best-of-breed components to create a single customer view that is actionable, and doesn’t leave you with yet another silo of data.
Customer Segmentation & Targeting
Develop targeted marketing messages that resonate with specific buyer personas, and identify high-value prospects who are most likely to convert to paying customers.
Segment customers and prospects based on online and offline (CRM, ERP, eCommerce) data, then create and build audiences, then send to downstream marketing platforms for increased campaign effectiveness.
INTERESTED? FIND-OUT MORE
Contact us now to arrange a 100%-free, no-obligation call to find out more.
Marketing Performance Management
Measure lead generation and qualification metrics such as form fills and lead scoring capturing data from all your marketing channels.
Measure conversion and revenue metrics such as trial sign-ups, demos, and closed deals and visualize the results in BI tools such as Looker Studio, Looker and ThoughtSpot.
Track renewals, repurchases, product engagement and purchases across multiple channels and categories.
