Drill to Detail Ep.97 'The Role of GA4 in the Future MarTech Stack' with Special Guest Daniel Perry-Reed

We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.

• From the wild west of data collection to conversion modelling

• The sun is setting on Universal Analytics

• MeasureFest April 2022: The role of GA in the future MarTech stack

• Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?

• The Measurepod

Drill to Detail Ep.46 'Market Trends and Findings from the BI Survey 17' With Special Guest Dr. Carsten Bange

Mark Rittman is joined in this episode of Drill to Detail by Dr. Carsten Bange from BARC to talk about findings from the recently completed BI Survey 17 including the continuing move to modern BI platforms and self-service desktop tools, analytics adoption trends and the increasing incorporation of BI functionality within business applications, the surprising topicality of master data management and data governance ... and whatever happened to Nigel Pendse and his legendary OLAP Report?

• The BI Survey 17: The World’s Largest Annual Survey of BI Users
• Master Data and Data Quality Management Now the #1 Trend in BI
• BI Trend Monitor 2018 Infographic: The Evolution of Trends
• The Business Intelligence Industry Continues Its Ongoing Empowerment of Business Users
• The OLAP Report: The origins of today’s OLAP products (c. 2005, from the Internet Archive)