CONVERSION INTERACTIVE AGENCY USES RITTMAN ANALYTICS TO UPGRADE ITS EMBEDDED ANALYTICS
TECHNOLOGIES USED
Kelley Walkup, President and CEO, Conversion Interactive Agency
“Rittman Analytics' DEEP TEcHNICAL expertise with the modern data stack increased our data team's capabilities”
VITAL STATS
Website:
www.conversionia.com
Industry:
Marketing, Advertising, Transportation
Company size:
50-200 employees
Headquarters:
Tennessee, USA
RITTMAN ANALYTICS SERVICES
THE DOWNLOAD
Conversion Interactive Agency is a full-service ad agency providing innovative recruiting, retention & training strategies for the transportation industry.
Based in Brentwood, Tennessee, Conversion Interative Agency provide innovative driver recruiting and retention strategies focused on delivering the results carriers need to reach their goals for over 30 years.
SCALABLE INFRASTRUCTURE FOR EMBEDDED ANALYTICS
Conversion Interactive Agency were looking for a specialist partner to help design and build, alongside their own data team, a world-class and scalable data analytics infrastructure to support embedded analytics used in their LeadLink 2.0 platform.
LeadLink 2.0 from Conversion Interactive Agency allows carriers to follow the data from the initial driver click on their ad to the hire and beyond. With this data, they can make informed decisions about their recruitment marketing strategy, take action on recurring driver issues, and optimize recruitment and retention efforts for better results.
Over a three-month period Rittman Analytics worked with Conversion Interactive Agency to first define a data strategy and delivery roadmap to deliver their needs, and worked with their data team to prototype a modern data stack based around technologies from Rudderstack, Google Cloud Platform and dbt Labs.
Following the success of the initial prototype, Rittman Analytics worked with Conversion Interactive Agency to increase their team's analytics capabilities and implement embedded analytics within LeadLink 2.0, giving users of this product market-leading capabilities such as:
Being able to drill down into the metrics for each stage of the driver lead funnel - Awareness, Consideration and Conversion.
An understanding of which recruiters and fleet managers perform best and how that supports recruiting and retention.
An ability to make informed decisions quickly and accurately while gaining insights into recurring driver issues in real-time.
INTERESTED? FIND OUT MORE
Rittman Analytics is a boutique analytics consultancy specializing Google Cloud Platform and the modern data stack, who can centralise your data sources, optimize your marketing activity and enable your end-users and data team with best practices and a modern analytics workflow.
If you’re looking for help building out your data team and data analytics vision then contact us now to organize a 100%-free, no-obligation call — we’d love to hear from you!
