SERVICES
PRODUCT
ANALYTICS
Track key metrics such as user engagement, conversion rates, and product usage patterns, and use this information to optimise your product experience and increase user lifetime value.
WHY PRODUCT ANALYTICS?
Do you want to own your product’s data and go beyond the analytics found in SaaS walled gardens?
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See which features of your product are used, and which ones aren’t used
Answer questions such as “are our users on the edge of cancelling?” and “are we serving the struggles of our users or are we over-serving them?”
Understand whether making a change to the marketing funnel increases user trust and the quality of referrals.
Think more strategically about your product, now the tactical is taken care of - for example, are you on your way to reaching product-market fit?
DEEP DIVE
PRODUCT ANALYTICS
Rittman Analytics builds modern, modular, scalable and agile data stacks that deliver the most valuable insights to grow your product.
Understand User Behavior
How do customers use your product? What does their buying journey look like? How do you fit in that journey? Why do they behave the way they do? What keeps them engaged? Or what’s pushing them out?
Measure Usage, Engagement and Revenue
Correlate usage patterns with KPIs such as Daily Active User/Monthly Active Users, Adoption rate and Monthly/Annual Recurring Revenue by centralizing your product analytics data and connecting it to your revenue and customer data.
Cohorting and Segmentation
Cohort your users by date of first sign-up to understand whether engagement and retention have improved or worsened over time; Segment your users by value or lifecycle stage to understand in which markets you've achieved product-market fit.
INTERESTED? FIND-OUT MORE
Contact us now to arrange a 100%-free, no-obligation call to find out more.