Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

BI & OLAP ToolsThought LeadersMarketing Analytics

14 May

Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)
Supermetrics, Google BigQuery and Data Pipelines for Digital Marketers (Rittman Analytics blog)

Marketing AnalyticsGoogle BigQuery

Mark Rittman

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Drill to Detail Ep.66 'ETL, Incorta and the Death of the Star Schema' with Special Guest Matthew Halliday

Drill to Detail Ep.64 ‘Google BigQuery, BI Engine and the Future of Data Warehousing’ with Special Guest Jordan Tigani