Drill to Detail Ep.76 'Segment, Ecosystems and Customer Data Platforms' with Special Guest Calvin French-Owen

Mark Rittman is joined in the final Drill to Detail Podcast episode of the year by Calvin French-Owen, co-founder and CTO at Segment to talk about Segment's founding story, partner ecosystems and their new customer data platform service, Segment Personas.

• analytics.js: The hassle-free way to integrate analytics into any web application (Github.com)

• The Million Dollar Engineering Problem (Segment Blog)

• Tracking Customer Email Marketing Interactions using Segment Personas and Connections (Rittman Analytics Blog)

• Segment Personas product homepage

Drill to Detail Ep.72 'Conversion Rate Optimization and Other CRAP' with Special Guest Bhav Patel

In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.

• CRAP Talks: CRO, Analytics and Product London

• CRAP Talks on Slack

• Analytics, BigQuery, Looker and How I Became an Internet Meme for 48 Hours (CRAP Talks presentation)

• McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru (TechCrunch)

Drill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael Thuneberg

Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a  mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

• Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)

• Supermetrics, Google BigQuery and Data Pipelines for Digital Marketers (Rittman Analytics blog)

Drill to Detail Ep.36 'Marketing Analytics, AI and the Rise of the Omni-channel Consumer' With Special Guest Mark Madsen

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

• Third Nature, Inc.

• "A Pragmatic Approach to Analyzing Customers"

• "Salesforce Einstein Keynote: AI For Everyone"

• "What is SAP Leonardo? Everything you need to know about SAP’s Leonardo platform"

Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

• Analysis of 2 billion user stories explains how to compete with Amazon

• The meta-analysis of 6,700 ecommerce experiments

• The Journey to Personalization at Scale