INSIGHTS

DRILL TO DETAIL PODCAST

Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.

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Marketing Analytics, Vendor Strategy Mark Rittman Marketing Analytics, Vendor Strategy Mark Rittman

Drill to Detail Ep.106 'Customer Studio, Hightouch Performance and the Evolution of Reverse ETL' with Special Guest Tejas Manohar

Hightouch co-Founder and co-CEO Tejas Manohar returns as special guest to talk with Mark Rittman about the reverse ETL market today, the evolution of the composable customer data platform and new featured in Hightouch to enrich customer profiles and drive personalization across marketing campaigns.

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Vendor Strategy, Marketing Analytics Mark Rittman Vendor Strategy, Marketing Analytics Mark Rittman

Drill to Detail Ep. 103 'Reverse ETL, Profiles Sync and Segment Unify' with Special Guest Kevin Niparko

Mark Rittman is joined by Twilio Segment Head of Product Kevin Niparko to talk about trends in the customer data platform market, Reverse ETL and Profiles Sync, the impact of LLMs (Large Language Models) on digital customer experience and Segment Unify, a consumer scale real-time identity resolution solution that provides complete, real-time, portable customer profiles.

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