INSIGHTS

DRILL TO DETAIL PODCAST

Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.

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Big Data Analytics, Vendor Strategy Mark Rittman Big Data Analytics, Vendor Strategy Mark Rittman

Drill to Detail Ep.38 'Oracle's Big Data Strategy Before OOW' with Special Guest Jean-Pierre Dijcks

Drill to Detail returns for a new season with special guest Jean-Pierre Dijcks, to talk about Oracle's Big Data Strategy now and in the past, thoughts on distributed query and storage in the cloud, and previewing themes and announcements to look forward to at the upcoming Oracle Open World 2017 event running in San Francisco next month

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Drill to Detail Ep.36 'Marketing Analytics, AI and the Rise of the Omni-channel Consumer' With Special Guest Mark Madsen

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

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Big Data Analytics, Marketing Analytics Mark Rittman Big Data Analytics, Marketing Analytics Mark Rittman

Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

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Big Data Analytics, Vendor Strategy Mark Rittman Big Data Analytics, Vendor Strategy Mark Rittman

Drill to Detail Ep.31 'Dremel, Druid and Data Modeling on Google BigQuery' With Special Guest Dan McClary

Mark is joined by returning special guest Dan McClary to talk about data modeling and database design on distributed query engines such as Google BigQuery, the underlying Dremel technology and columnar storage format that enables this cloud distributed data warehouse-as-a-service platform to scale to petabyte-size tables spanning tens of thousands of servers, and techniques to optimize BigQuery table joins using nested fields, table partitioning and denormalization.

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Big Data Analytics, Vendor Strategy Mark Rittman Big Data Analytics, Vendor Strategy Mark Rittman

Drill to Detail Ep.30 "AI, ML & Oracle's Adaptive Intelligence Applications" with Special Guest Jack Berkowitz

Oracle's Jack Berkowitz joins Mark Rittman to talk about a new category of continuously adapting, self-learning applications being built-out by Oracle that use machine learning together with enterprise and third-party data to create a new generation of intelligent HR, CX, SCM and ERP SaaS apps.

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