Drill to Detail Ep.36 'Marketing Analytics, AI and the Rise of the Omni-channel Consumer' With Special Guest Mark Madsen

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

• Third Nature, Inc.

• "A Pragmatic Approach to Analyzing Customers"

• "Salesforce Einstein Keynote: AI For Everyone"

• "What is SAP Leonardo? Everything you need to know about SAP’s Leonardo platform"

Drill to Detail Ep.35 'Stitch Data, Singer and ETL for Data Engineers' With Special Guest Jake Stein

In this episode Mark is joined by Jake Stein to talk about Stitch Data and their ETL tool for data engineers, the new open-source project Singer and his experiences building a software startup that both partners and competes with the big cloud platform vendors.

• Stitch Data
• Singer: Simple, Composable Open-Source ETL
• Setting the Data Strategy for Your Growing Organization
• The State of Data Engineering
• The State of Data Science
• Why our ETL Tool Doesn't Do Transformations
• Airflow: a workflow management platform
• Goodbye RJMetrics, Hello Fishtown Analytics
• Engineers Shouldn’t Write ETL: A Guide to Building a High Functioning Data Science Department

Drill to Detail Ep.34 'Qlik, MSAS and the Strategy of Data Analytics' with Special Guest Donald Farmer

Mark Rittman is joined by Donald Farmer to talk about his work at Microsoft on SQL Server Analysis Services and Integration Services, why he moved to Qlik and the challenges of evolving a BI product strategy from focusing on desktops to focusing on the enterprise, and some advice for customers, software vendors and partners working with data and analytics tools.

Drill to Detail Ep.33 'Building Out Analytics Functions in Startups' With Special Guest Tristan Handy

In this episode Mark is joined by Tristan Handy from Fishtown Analytics to talk about building-out analytics functions in high-growth startups, and three related blog posts he wrote on this topic.

• Fishtown Analytics
• dbt (data build tool) and Fishtown Analytics Github repos
• “The Startup Founder’s Guide to Analytics”
• “What are the steps / tools in setting up a modern, SaaS-based BI infrastructure?”
• “Building a Mature Analytics Workflow: The Analyst Collective Viewpoint”

Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

• Analysis of 2 billion user stories explains how to compete with Amazon

• The meta-analysis of 6,700 ecommerce experiments

• The Journey to Personalization at Scale