SERVICES
MARKETING ATTRIBUTION
Centralize your marketing data, map your customer journey and build a multi-touch attribution model using Segment, Looker, Google BigQuery and Rittman Analytics.
WHY MARKETING ATTRIBUTION?
Multi-channel attribution is the holy grail for many marketers, but notoriously tricky to set up. Rittman Analytics works with your data team to centralise and integrate all your relevant marketing data sources into a modern, cloud data warehouse to give you a single view of all your marketing activity and then connect it to your downstream transactional system to get an end-to-end view of your customer’s lifecycle, lifetime value and movement between segments.
Identify which acquisition channels bring in your best customers or those who cost you money by churning soon after.
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Calculate the LTV of customers acquired through Facebook Ads compared to Google Ads and investigate further by source: web, app and including affiliate referrals and word-of-mouth.
Understanding which channel mix gives you the best customers, as well as the channels that work together well to provide high LTV customers.
Establish the effectiveness of your marketing spend on both acquisition and retention using your conversion and lifetime value models.
DEEP DIVE
MARKETING ATTRIBUTION
Rittman Analytics works to centralise and integrate all your relevant marketing data sources into a modern, cloud data warehouse
Map your customer journey
Connect-together all of the marketing and transactional interaction points that customers have with your brand, creating a complete view of their journey from interested prospect through to new and then engaged customer.
Multi-channel, multi-cycle attribution
We create first click, last click, even-click and time-decay attribution models that attribute installs, conversions and subscriptions over a single conversion, or a series of conversions for B2C and subscription-type businesses.
Attribution models that you own and trust
Our attribution models are fully-configurable, auditable and under your control - giving you a clear and trusted set of metrics that you can use to better optimise your marketing spend.
Centralize your marketing data
Rittman Analytics is an authorised partner for Segment, Rudderstack, Google Cloud Platform and Fivetran, working with you and your team to centralise all of your marketing data in a cloud data warehouse you own
INTERESTED? FIND-OUT MORE
Contact us now to arrange a 100%-free, no-obligation call to find out more.