Latest Articles | Modern Data Stack | Marketing Analytics | Looker | Tips & Techniques | AI & GenAI | Conferences & Webinars Featured Blogs 5 Feb 2024 Artificial Intelligence Generative AI Comes to Looker via Vertex AI and BigQuery BQML 5 Feb 2024 Artificial Intelligence 5 Feb 2024 Artificial Intelligence 9 May 2023 Marketing Analytics Building your Own GA4 Rules-Based Marketing Attribution Models using Google BigQuery and Looker 9 May 2023 Marketing Analytics 9 May 2023 Marketing Analytics 19 Jul 2022 Looker KPI Dashboards and Balanced Scorecards using Looker, dbt and Google BigQuery 19 Jul 2022 Looker 19 Jul 2022 Looker 30 May 2022 Marketing Analytics Stitching Identity Across the Customer Journey Using Segment, Google BigQuery and Looker 30 May 2022 Marketing Analytics 30 May 2022 Marketing Analytics Artificial Intelligence Mark Rittman 14/01/2024 Artificial Intelligence Mark Rittman 14/01/2024 Automate your Contacts List Segmentation using Google BigQuery, Vertex AI and the ML.GENERATE_TEXT function Read More Marketing Analytics Mark Rittman 08/12/2023 Marketing Analytics Mark Rittman 08/12/2023 How Rittman Analytics Does Web Analytics and Marketing Attribution, using Google BigQuery, Looker, dbt and Segment Read More Marketing Analytics Mark Rittman 03/08/2022 Marketing Analytics Mark Rittman 03/08/2022 Medium, Squarespace (or Github?) : Content Marketing Value Analytics using Looker, dbt and Segment Read More
Artificial Intelligence Mark Rittman 14/01/2024 Artificial Intelligence Mark Rittman 14/01/2024 Automate your Contacts List Segmentation using Google BigQuery, Vertex AI and the ML.GENERATE_TEXT function Read More
Marketing Analytics Mark Rittman 08/12/2023 Marketing Analytics Mark Rittman 08/12/2023 How Rittman Analytics Does Web Analytics and Marketing Attribution, using Google BigQuery, Looker, dbt and Segment Read More
Marketing Analytics Mark Rittman 03/08/2022 Marketing Analytics Mark Rittman 03/08/2022 Medium, Squarespace (or Github?) : Content Marketing Value Analytics using Looker, dbt and Segment Read More
