Opinionated, AI-Enabled & Modern: The Story Behind Rittman Analytics’ New Website
Over the past few years, we’ve built and modernised data platforms for dozens of digitally native businesses. The patterns are consistent: ambitious data goals, strong technical leadership and newly formed teams still finding their way.
Our new website at https://www.rittmananalytics.com reflects those realities, with messaging and services tightly aligned to the challenges our clients actually face, leading on:
- Data Platform Implementation — building modern, scalable, reliable analytics platforms on dbt, BigQuery/Snowflake, Looker, and Cube.
- Data Team Enablement — transferring knowledge, building confidence, and embedding best practices so teams come out stronger, not dependent.
Case studies feature front-and-centre on the new site because they show, in our clients’ own contexts, how ambitious data goals and modern stack challenges were solved through our Data Platform Implementation and Data Team Enablement services, making the value we deliver concrete, credible and immediately relatable to readers.
Making Blogs and Podcast Episodes Discoverable
Our blog and Drill to Detail Podcast have always been the most popular part of the site, but even we found it hard to discover past content — so we’ve added filtering, grouping, and sorting by tag or service category and now give you AI-powered recommendations on other posts you’d find interesting.
We’ve also made it easier to discover the services we offer and the partner technologies we specialise in delivering, with featured services, partners and industry verticals to highlight content we think you’ll be interested in.
Built and Designed Around Data, Analytics & AI
When we help clients modernise their data platforms, we always stress the importance of building with the right tools and showing what good looks like. So when it came to redesigning our own site, we applied the same thinking. This isn’t just a marketing website; it’s a working showcase of the technologies and solutions we champion every day.
- Front-end: Built with React, Vite, TypeScript, Tailwind, and deployed on Netlify for a fast, modern user experience.
- Backend: Running on Supabase, with Edge Functions providing clean integrations to external services such as Open AI and HubSpot
- Analytics: We’ve instrumented the site with Segment, store event data in BigQuery, and bring it back into the site through embedded Looker dashboards
- AI Features: We’ve integrated OpenAI’s GPT-4o via the API and Supabase Edge Functions to power features such as personalised Data Team Enablement playbooks, Blog post recommendations for easier discovery, Autotagging to keep content structured and for our blog authors, Authoring and style-guide tools for consistent content quality
- Development: Built with the support of Loveable.dev and Claude Code, using modern AI-assisted workflows that speed up iteration without sacrificing code-quality.
We chose to develop the site using the same AI-assisted workflows we’re helping clients adopt. Loveable.dev gave us the scaffolding and rapid prototyping environment to spin up React components and iterate quickly without the drag of boilerplate setup.
For the more complex, site-wide features, we leaned on Claude Code as a development partner. It helped us design and implement event tracking with Segment across the site, and build the logic for indexing content into vector tables in Supabase — the foundation for our RAG semantic search and other AI-powered features. In practice, Claude Code allowed us to move faster, reduce context-switching, and maintain consistency in TypeScript, React, and Supabase code across the entire platform.
By combining these tools with our own stack, we’ve turned the website into more than a shop window: it’s a live example of how AI can accelerate development and make ambitious features achievable for small, focused teams.
Interested? Find Out More!
Rittman Analytics is a boutique data analytics consultancy that partners with successful organisations to help them innovate faster and automate their analytical processes. We deliver more than technology; we also deliver the organisational change that makes it work.
You can read more about our approach to modernising data teams and data platforms on our website, where you can also take our diagnostic assessment and receive a custom playbook with targeted advice for your specific challenges.
So if you’re looking for some help and assistance scaling your data capabilities or would just like to talk shop and share your thoughts on what’s going on in your organisation and the wider data analytics world, contact us now to organise a 100%-free, no-obligation call — we’d love to hear from you!
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