Latest Articles | Modern Data Stack | Marketing Analytics | Looker | Tips & Techniques | AI & GenAI | Conferences & Webinars Featured Blogs 5 Feb 2024 Artificial Intelligence Generative AI Comes to Looker via Vertex AI and BigQuery BQML 5 Feb 2024 Artificial Intelligence 5 Feb 2024 Artificial Intelligence 9 May 2023 Marketing Analytics Building your Own GA4 Rules-Based Marketing Attribution Models using Google BigQuery and Looker 9 May 2023 Marketing Analytics 9 May 2023 Marketing Analytics 19 Jul 2022 Looker KPI Dashboards and Balanced Scorecards using Looker, dbt and Google BigQuery 19 Jul 2022 Looker 19 Jul 2022 Looker 30 May 2022 Marketing Analytics Stitching Identity Across the Customer Journey Using Segment, Google BigQuery and Looker 30 May 2022 Marketing Analytics 30 May 2022 Marketing Analytics Google Cloud Platform, Modern Analytics Stack, Tips and Techniques Mark Rittman 25/07/2021 Google Cloud Platform, Modern Analytics Stack, Tips and Techniques Mark Rittman 25/07/2021 Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch? Read More Mark Rittman 12/11/2018 Mark Rittman 12/11/2018 Event-Level Digital Analytics using Google Analytics, Fivetran, BigQuery and Looker Read More
Google Cloud Platform, Modern Analytics Stack, Tips and Techniques Mark Rittman 25/07/2021 Google Cloud Platform, Modern Analytics Stack, Tips and Techniques Mark Rittman 25/07/2021 Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch? Read More
Mark Rittman 12/11/2018 Mark Rittman 12/11/2018 Event-Level Digital Analytics using Google Analytics, Fivetran, BigQuery and Looker Read More
