Consulting services | Segment

Segment is the market-leading platform for collecting first-party data, routing it to your marketing touchpoints and orchestrating your customer journey


Connect your marketing touchpoints and optimize your customer journey. As a Segment Implementation Partner, we provide services across the Segment product portfolio: Segment Connections, Personas and Protocols


Initial implementation of Segment Connections and design of tracking plan

Single Customer View

Implementation of Segment Personas as your customer data platform


Migration or integration with Google Tag Manager and Google Analytics

Schema Governance

Tracking plan reviews and implementation of high-value improvements

Data Activation

Activating event data and routing to destinations

Warehouse Destinations

Routing event data to your cloud data warehouse

Segment case studies

See how clients have mastered their data with our Segment services

INTO uses Rittman Analytics to mature their analytics capability

Let’s do this’ uses Rittman Analytics to centralise their business and athlete data

Latest Insights