# E-commerce & Retail Analytics Solutions - Drive Growth with Data | Rittman Analytics URL: https://rittmananalytics.com/solutions/ecommerce-retail Description: Transform your e-commerce and retail business with unified analytics. We help retailers consolidate sales data, optimize customer journeys, and drive growth through data-driven insights across all channels. --- Your brand is growing fast, but your data is stuck in silos. You're trying to make critical trading decisions using a patchwork of disconnected reports from Shopify, NetSuite, Google Ads, and countless spreadsheets. We partner with high-growth e-commerce and retail brands to build a single source of truth for your entire business. We unify your sales, inventory, marketing, and operational data into one analytics platform, empowering you to make faster, more profitable decisions. The data partner for high-growth retail brands, including: [![RIXO](https://rittmananalytics.com/lovable-uploads/f08776bd-4826-4e99-970c-0a2aa82924ae.png)](https://rittmananalytics.com/case-studies/rixo)[![Popsa](https://rittmananalytics.com/lovable-uploads/0efdef7b-4690-4f31-8c43-0fa67b294f2f.png)](https://rittmananalytics.com/case-studies/popsa) ## When Disconnected Data Creates Costly Blind Spots As a retail leader, you're constantly balancing inventory, marketing spend, and customer experience. But without a unified data platform, you're facing a common set of challenges that directly impact your bottom line. ### You Have No Single View of Performance Your weekly trading review is a painful, manual process. Your team spends hours every Monday pulling data from dozens of sources into spreadsheets, leaving little time for actual analysis and strategic decision-making. ### You're Drowning in E-commerce Complexity Your data can't handle the specific nuances of retail. You struggle to link returns to original sales, account for gift card revenue correctly, or report accurately using the 4-5-4 retail calendar. ### You Can't Trust Your Inventory and Sales Data Your team spends hours every week manually compiling sales and stock levels from different warehouses, e-commerce platforms, and retail stores into spreadsheets. The process is slow, error-prone, and the final numbers are often disputed. ## A Single Source of Truth for Your Entire Operation We help you build a modern data foundation that connects every part of your business. Our solutions for Google Cloud are designed to deliver the clarity and confidence you need to make smarter, faster decisions. ### Unified Sales & Revenue Analytics We centralize your sales data from every channel, e-commerce, physical stores, and wholesale, into a single, reliable view. We implement the custom business logic needed to accurately track revenue, margins, returns, and customer splits. ### Multi-Touch Marketing Attribution Go beyond last-click and understand the true ROI of your marketing spend. Our pre-built attribution models connect your ad spend from Google and Meta directly to sales revenue, giving you a clear picture of what's working. ### Product & Inventory Optimization Accurately meet demand and optimize your product mix. We build the data models that allow you to analyze performance by vendor, category, and SKU, providing the insights needed for effective merchandising and inventory planning. ### Automated "Trade Pack" Reporting We replace your manual Monday reporting with automated dashboards that deliver complete weekly performance across online and in-store sales, advertising efficiency, brand development, and wholesale. ### Unified Customer Analytics We centralize your data to build a true 360-degree view of your customers. We connect purchase history with interaction behavior across all your touchpoints, allowing you to understand your best customers. ### Modern, Scalable Data Infrastructure We architect and build the solid data foundation you need to scale. From connecting to complex sources like NetSuite to building a dimensional data warehouse with dbt and Looker, we ensure your infrastructure is secure and reliable. ## Our Expertise in Action: Creating a Single View for RIXO ![RIXO](https://rittmananalytics.com/lovable-uploads/05cac939-3b12-4ce0-bbee-801c8d2ab1bb.png) ### Creating a Single View of Trading Operations for a Global Fashion Brand RIXO, the London-based fashion brand, had grown rapidly into an international business with e-commerce, physical retail, and wholesale channels. They needed a unified view of their data to monitor revenue streams, stock levels, and overall business performance, but lacked the in-house analytics capability to build it. > "Thank you for all your wonderful help on getting us up and running with Looker and keeping everyone on board along the way!" [Read the Full RIXO Case Study →](https://rittmananalytics.com/case-studies/rixo) #### Our Partnership Delivered: - A **centralized data warehouse** on Google BigQuery, integrating data from NetSuite, Shopify, Google Ads, and more. - A set of automated Looker dashboards to replace a time-consuming manual slide deck, freeing up a third of the head office staff from hours of weekly spreadsheet work. - A terrific foundation and a clear roadmap for their new data team, enabling them to function at a higher level and own their analytics future.