Services

Marketing Attribution

Centralize your marketing data, map your customer journey and build a multi-touch attribution model using Segment, Looker, Google BigQuery and Rittman Analytics.

WHY MARKETING ATTRIBUTION?

Multi-channel attribution is the holy grail for many marketers, but notorously tricky to set up. Rittman Analytics works with your data team to centralize and integrate all your relevant marketing data sources into a modern, cloud data warehouse to give you a single view of all your marketing activity and then connect it to your downstream transactional system to get an end-to-end view of your customer’s lifecycle, lifetime value and movement between segments.

1

Identify which acquisition channels bring in your best customers or those who cost you money by churning soon after.

2

Calculate the LTV of customers acquired through Facebook Ads compared to Google Ads and investigate further by source: web, app and including affiliate referrals and word-of-mouth.

3

Understanding which channel mix gives you the best customers, as well as the channels that work together well to provide high LTV customers.

4

Find correlations between above and below-the-line spend—such as whether TV spend has a positive impact on Facebook spend.

5

Establish the effectiveness of your marketing spend on both acquisition and retention using your conversion and lifetime value models.

Deep Dive

Marketing Attribution

Rittman Analytics works to centralise and integrate all your relevant marketing data sources into a modern, cloud data warehouse

Map your customer journey

Connect your marketing data to your revenue data to get an end-to-end view of your customer’s lifecycle, lifetime value and movement between segments

Centralize your marketing data

Wire is an authorised partner for Segment, Qubit, Google Cloud Platform and Fivetran, centralizing all of your marketing data in a cloud data warehouse you own

Multi-channel, multi-cycle attribution

We create first click, last click, even-click and time-decay attribution models that attribute installs, conversions and subscriptions over multiple conversion cycles

Own your own marketing attribution model

We build attribution models that calculate conversions and return on advertising spend using models you control, not the advertising networks.