In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.

• CRAP Talks: CRO, Analytics and Product London

• CRAP Talks on Slack

• Analytics, BigQuery, Looker and How I Became an Internet Meme for 48 Hours (CRAP Talks presentation)

• McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru (TechCrunch)