Mark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a  mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping what is now a €10M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.

• Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)

• Supermetrics, Google BigQuery and Data Pipelines for Digital Marketers (Rittman Analytics blog)