Drill to Detail Ep.58 'Candy Crush Saga, Analytics and Mobile Gaming' With Special Guest Jonathan Palmer
Mark Rittman is joined in this episode by Jonathan Palmer from King Games to talk about the role of analytics in the development of Candy Crush Saga and other King games, their use of Looker along with Google BigQuery and Exasol to provide analytics capabilities to their game designers and product owners and his approach to doing all of this in a fast-moving, technology-driven internet business.
- Candy Crush Saga article on Wikipedia
- King Games company website
- “How King Games is Crushing Games Data” DataIQ article
- Looker and King Games case study
- Jonathan Palmer on LinkedIn