Mark Rittman is joined by Timo Elliott, originally of Business Objects and now Innovation Evangelist for SAP, to talk about the origins of self-service BI with Business Objects' innovative "Universe" and the role analytics now plays within SAP; why analytics is the most important function within your organization and why the vast majority of analytics is still reporting (which isn't so bad); and the role AI and other innovations will play in analytics going in the future.

• Timo's Elliott Business Analytics and Digital Business Blog
• "Analytics Is The Most Important Business Process in Your Organization!"
• "The Vast Majority of Analytics is Still Reporting (And That’s Not So Bad)"
• "What is the Story of Business Objects" (Quora answer)