SERVICES

COMPOSABLE CUSTOMER DATA
PLATFORMSCr

Collect and unify all of your customer activity data across online and offline channels to build your modular, scalable and actionable single customer view.

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WHY BUILD A “COMPOSABLE” CUSTOMER DATA PLATFORM?

The ability to collect, store, extract and drive value from customer data that is all housed in one place has become the holy grail of marketing and, with only 14% of organisations having achieved a 360-degree view of the customer, (Gartner, Inc) the single customer view is frequently referred to as a ‘marketing utopia’.

“Composable”, modular customer data platforms implemented by Rittman Analytics follow the same principles as the modern data stack and bring together modular, best-of-breed components to create a single customer view that is actionable, and doesn’t leave you with yet another silo of data.

Get a comprehensive view of all the activities and data associated with each customer, providing valuable insights into your customers' behaviours, preferences, and needs.

Follows the principles of the modern data stack, using best-of-breed modular components that can be swapped-out as you scale, avoiding vendor lock-in

Personalise your customer interactions across all channels using segmentation, insights and the right message at the right time

Builds your single customer view where it naturally sits - within your data warehouse, enabling much richer customer event models and avoids new data silos

DEEP DIVE

COMPOSABLE CUSTOMER DATA PLATFORMS

Rittman Analytics captures and loads all of your customer data across all channels into a scaleable, modular and cost-effective data stack and then activates it using audience building, journey orchestration and marketing automation tools.

COMPREHENSIVE SINGLE CUSTOMER VIEW

A single customer view is a comprehensive collection of all the data related to a customer, including their demographics, preferences, transactions, and interactions with your brand.

This information is compiled into a single location, giving you valuable insights into your customers' behaviours and preferences, used to inform and increase the effectiveness o marketing and engagement strategies.

IDENTITY RESOLUTION

Connect the anonymous activity of a new visitor to your website with the checkouts and logged-in catalog views they make as a customer, and then connect these identities to their mobile app and SMS number to create a single identity within your customer data platform.

With a warehouse-first customer data platform you can do this identity resolution in your data warehouse, using tools such as dbt to create your own identity resolution rules.

PROFILE AND SEGMENT YOUR CUSTOMERS

Enrich your customer profiles with traits and attributes from your cloud data warehouse, and score them for propensities to convert or churn using machine learning models running in your Google BigQuery or Snowflake Data Warehouse.

Build audiences using reverse ETL tools such as Hightouch, ready for syncing into Saleforce, HubSpot or other downstream marketing tools.

ACTIVATE YOUR CUSTOMER DATA

Use the behavioral data, segmentation and customer events captured in your customer data platform to provide context to your digital touchpoints, enrich customer records in your CRM platform and make all of your interactions more relevant, effective and profitable.

PARTNERING FOR SUCCESS

We partner with best-of-breed customer data platform vendors such as Segment, Rudderstack, Google Cloud and SnowCatCloud (for Snowplow) to ensure our delivery team have access to partner resources and certification programs.

But we never forget you’re our customer, so you can rely on us for objective advice on which platform to pick based on your use-cases and budget.