INTO uses Rittman Analytics to mature their analytics capability

Technologies Used

Vital Stats


Education Management

Company Size:
1,001-5,000 employees

California, United States Brighton, United Kingdom


INTO University Partnerships Limited (INTO) is a global education partnering organisation headquartered in Brighton, United Kingdom. They form long-term joint ventures with globally ranked, ambitious universities in the United States, United Kingdom and Asia. Working with their partners, each year INTO transforms the lives of thousands of students by delivering remarkable academic and cultural experiences. These partnerships enable universities to achieve their internationalisation ambitions and deliver sector-leading performance, exceptional student outcomes and remarkable student experiences.


Driven by a desire to fully understand and optimise its digital transformation projects, INTO needed to baseline its online success metrics and fully understand the net contribution of the channels that contribute to a student application whether that be via the INTOStudy web site or class leading PartnerPortal.

INTO selected Rittman Analytics to assist because of the team’s depth of experience in enterprise analytics allied to their understanding of leading edge digitals tools and reporting frameworks. Critical for INTO was Rittman Analytics’ ability to understand INTO’s business imperatives quickly – and then to recommend and articulate a solution to stakeholders across all parts of the business including IT, Marketing and C-Level staff.

“Critically, Rittman Analytics were able to understand INTO’s business imperatives quickly”

Julian Ford
VP, Enterprise Information, INTO University Partnerships


Developed Analytics Strategy

Created KPI Framework

Aligned Business Stakeholders

Rittman Analytics Services:

Analytics Engineering Adoption Data Architecture Design Marketing Attribution

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