# Case Study: INTO University Partnerships - Maturing Analytics Capability | Rittman Analytics

URL: https://rittmananalytics.com/case-studies/into-university-partnerships
Description: Learn how INTO University Partnerships matured their analytics capability with Rittman Analytics to deliver better data-driven decisions in higher education.

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![INTO University Partnerships logo](https://rittmananalytics.com/lovable-uploads/c2badf5e-fcab-4051-8411-3f3e3899e039.png)

# INTO University Partnerships Uses Rittman Analytics To Mature Their Analytics Capability

![Julian Ford](https://rittmananalytics.com/lovable-uploads/25cd54f2-79b2-4185-88e5-3efebe4d158c.png)

#### Julian Ford

VP, Enterprise Information, INTO University Partnerships

> "Critically, Rittman Analytics were able to understand INTO's business imperatives quickly"

![INTO team collaboration](https://rittmananalytics.com/lovable-uploads/1486b2fd-ebf2-4281-9b94-b0b9af04d35e.png)

### Vital Stats

#### Website

www.intoglobal.com

#### Industry

EduTech

#### Company Size

1,001-5,000 employees

#### Headquarters

Brighton, United Kingdom

### Rittman Analytics Services

• Marketing Attribution

• Data Strategy

• Data Centralisation

• Product Analytics

### Technologies Used

• Azure

• PowerBI

• Heap

## Background

INTO University Partnerships Limited (INTO) is a global education partnering organisation headquartered in Brighton, United Kingdom. They form long-term joint ventures with globally ranked, ambitious universities in the United States, United Kingdom and Asia. Working with their partners, each year INTO transforms the lives of thousands of students by delivering remarkable academic and cultural experiences.

These partnerships enable universities to achieve their internationalisation ambitions and deliver sector-leading performance, exceptional student outcomes and remarkable student experiences.

## The Challenge

Driven by a desire to fully understand and optimise its digital transformation projects, INTO needed to baseline its online success metrics and fully understand the net contribution of the channels that contribute to a student application whether that be via the INTOStudy website or class-leading PartnerPortal.

## The Solution

INTO selected Rittman Analytics to assist because of the team's depth of experience in enterprise analytics allied to their understanding of leading-edge digital tools and reporting frameworks. Critical for INTO was Rittman Analytics' ability to understand INTO's business imperatives quickly, and then to recommend and articulate a solution to stakeholders across all parts of the business including IT, Marketing and C-Level staff.