# Case Study: Conversion Interactive Agency - Upgrading Embedded Analytics | Rittman Analytics

URL: https://rittmananalytics.com/case-studies/conversion-interactive
Description: Discover how Conversion Interactive Agency upgraded their embedded analytics with Rittman Analytics to deliver better client insights and reporting.

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![Conversion Interactive Agency logo](https://rittmananalytics.com/lovable-uploads/1b6b39c9-eada-4b10-9cb8-196748d0a2e9.png)

# Conversion Interactive Agency Uses Rittman Analytics To Upgrade Its Embedded Analytics

![Kelley Walkup](https://rittmananalytics.com/lovable-uploads/996449dc-a5d1-4386-9ce8-31b8ffbb073f.png)

#### Kelley Walkup

President and CEO, Conversion Interactive Agency

> "Rittman Analytics' deep technical expertise with the modern data stack increased our data team's capabilities"

![Conversion Interactive Agency illustration](https://rittmananalytics.com/lovable-uploads/0d75a221-3dff-4ece-9bb5-f3fed6f1b84a.png)

### Vital Stats

#### Website

www.conversionia.com

#### Industry

Marketing, Advertising, Transportation

#### Company Size

50-200 employees

#### Headquarters

Tennessee, USA

### Rittman Analytics Services

• Data strategy

• Data centralisation

• dbt consulting & support

### Technologies Used

• dbt

• Google BigQuery

• Looker Embedded

• Rudderstack

## The Download

Conversion Interactive Agency is a full-service ad agency providing innovative recruiting, retention & training strategies for the transportation industry.

Based in Brentwood, Tennessee, Conversion Interactive Agency provide innovative driver recruiting and retention strategies focused on delivering the results carriers need to reach their goals for over 30 years.

## Scalable Infrastructure For Embedded Analytics

Conversion Interactive Agency were looking for a specialist partner to help design and build, alongside their own data team, a world-class and scalable data analytics infrastructure to support embedded analytics used in their LeadLink 2.0 platform.

LeadLink 2.0 from Conversion Interactive Agency allows carriers to follow the data from the initial driver click on their ad to the hire and beyond. With this data, they can make informed decisions about their recruitment marketing strategy, take action on recurring driver issues, and optimize recruitment and retention efforts for better results.

![LeadLink 2.0 data architecture diagram](https://rittmananalytics.com/assets/conversion-leadlink-architecture-i9paMiWL.png)

Over a three-month period Rittman Analytics worked with Conversion Interactive Agency to first define a data strategy and delivery roadmap to deliver their needs, and worked with their data team to prototype a modern data stack based around technologies from Rudderstack, Google Cloud Platform and dbt Labs.

## Composable Customer Data Platforms From Rittman Analytics

Following the success of the initial prototype, Rittman Analytics worked with Conversion Interactive Agency to increase their team's analytics capabilities and implement embedded analytics within LeadLink 2.0, giving users of this product market-leading capabilities such as:

![LeadLink 2.0 analytics dashboard](https://rittmananalytics.com/assets/conversion-leadlink-dashboard-DUTdabcS.png)

-   Being able to drill down into the metrics for each stage of the driver lead funnel - Awareness, Consideration and Conversion.
-   An understanding of which recruiters and fleet managers perform best and how that supports recruiting and retention.
-   An ability to make informed decisions quickly and accurately while gaining insights into recurring driver issues in real-time.