Marketing Analytics, Modern Data Stack Mark Rittman Marketing Analytics, Modern Data Stack Mark Rittman

Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch

In this blog I’ll show how we’ve used Google BigQuery together with Looker, Segment and our RA Warehouse for dbt to do just this, connecting offline and online data together for both clients and contacts and syncing that data to our Hubspot CRM system using a new “reverse ETL” service, Hightouch.

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