Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch
In this blog I’ll show how we’ve used Google BigQuery together with Looker, Segment and our RA Warehouse for dbt to do just this, connecting offline and online data together for both clients and contacts and syncing that data to our Hubspot CRM system using a new “reverse ETL” service, Hightouch.
Ad Spend and Campaign RoI Analytics using Segment, Looker, dbt and Google BigQuery
You’ve probably heard of the saying “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”, and digital marketing was supposed to fix this problem. If only it were that easy.
