# Drill to Detail Ep.66 ‘ETL, Incorta and the Death of the Star Schema’ with Special Guest Matthew Halliday

URL: https://rittmananalytics.com/blog/2019/05/27/2019-5-27-drill-to-detail-ep66-etl-incorta-and-the-death-of-the-star-schema-with-special-guest-matthew-halliday
Description: Mark Rittman is joined by Matthew Halliday from Incorta in this latest episode of the Drill to Detail Podcast to talk about the challenge of ETL and analytics on complex…
Author: Mark Rittman
Published: 2019-05-27T23:03:53+00:00
Modified: 2019-05-27T23:03:53+00:00

---

Mark Rittman is joined by Matthew Halliday from [Incorta](https://incorta.com/) in this [latest episode of the Drill to Detail Podcast](https://drilltodetail.rittmananalytics.com/podcast/2019/5/27/drill-to-detail-ep67-etl-incorta-and-the-death-of-the-star-schema-with-special-guest-matthew-halliday) to talk about the challenge of ETL and analytics on complex relational OLTP data models, previous attempts to solve these problems with products such as Oracle Essbase and Oracle E-Business Suite Extensions for Oracle Endeca and how those experiences, and others, led to his current role as co-founder and VP of Products at Incorta.

-   [The Death of the Star Schema: 3 Key Innovations Driving the Rapid Demise](http://go.incorta.com/2018.12.12WebinarTheDeathoftheStarSchema_LandingPage.html)
    
-   [Accelerating Analytics with Direct Data Mapping](http://go.incorta.com/Direct-Data-Mapping.html?utm_medium=website-content&utm_source=Incorta&utm_term=na&utm_content=na&utm_campaign=2017-wp-accelerating-analytics)
    
-   [Accelerating Operational Reporting & Analytics for Oracle E-Business Suite (EBS)](http://go.incorta.com/19-05-WP-Accelerating-Analytics-for-Oracle-EBS.html?utm_medium=website-content&utm_source=incorta&utm_term=na&utm_content=na&utm_campaign=2019-accelerating-ebs-analytics)
    
-   [The Good, the Bad, and the Ugly of Extract Transform Load (ETL)](http://go.incorta.com/2018.10Website-ContentEbook-ETLTheGoodBadUgly_LandingPage.html?utm_medium=website-content&utm_source=incorta&utm_term=na&utm_content=na&utm_campaign=2018-ebook-good-bad-ugly-etl)
    
-   [E-Business Suite Extensions for Endeca: Technical Considerations](https://www.youtube.com/watch?v=wetrx82C5_U)
    
-   [The Pain of Operational Reporting Solutions for Oracle E-Business Suite (EBS)](https://incorta.com/blog/2019/the-pain-of-operational-reporting-solutions-for-oracle-e-business-suite-ebs)