Drill to Detail Ep.66 ‘ETL, Incorta and the Death of the Star Schema’ with Special Guest Matthew Halliday

    markrittman
    May 27, 2019

    Mark Rittman is joined by Matthew Halliday from Incorta in this latest episode of the Drill to Detail Podcast to talk about the challenge of ETL and analytics on complex relational OLTP data models, previous attempts to solve these problems with products such as Oracle Essbase and Oracle E-Business Suite Extensions for Oracle Endeca and how those experiences, and others, led to his current role as co-founder and VP of Products at Incorta.

    Share:

    Recommended Posts

    Making Agentic Analytics More Accurate using Anthropic’s Agentic Data Stack and the Wire Framework

    Making Agentic Analytics More Accurate using Anthropic’s Agentic Data Stack and the Wire Framework

    Jun 11, 2026
    Google Next 2026: What’s New for Looker, BigQuery, Data Platforms and Agentic Analytics

    Google Next 2026: What’s New for Looker, BigQuery, Data Platforms and Agentic Analytics

    Apr 26, 2026
    Introducing the Wire Framework: The “Secret Sauce” Behind Our AI-Augmented Analytics Project…

    Introducing the Wire Framework: The “Secret Sauce” Behind Our AI-Augmented Analytics Project…

    Feb 25, 2026

    Recent Posts

    Making Agentic Analytics More Accurate using Anthropic’s Agentic Data Stack and the Wire Framework

    Jun 11

    Google Next 2026: What’s New for Looker, BigQuery, Data Platforms and Agentic Analytics

    Apr 26

    Introducing the Wire Framework: The “Secret Sauce” Behind Our AI-Augmented Analytics Project…

    Feb 25

    So, Just How Relevant is Multi-Touch Attribution to Marketers in 2026?

    Jan 28

    One Person Many Roles: Designing a Unified Person Dimension in Google BigQuery

    Jan 26

    Why We’ve Tried to Replace Data Analytics Developers Every Decade Since 1974

    Jan 19

    How Rittman Analytics uses AI-Augmented Project Delivery to Provide Value to Users, Faster

    Jan 19

    Rittman Analytics 2025 Wrapped : A Year of Platforms, People and High-Performing Data Teams

    Jan 19

    You Probably Don’t Need an RFP

    Jan 19

    Claude Meets Looker: Building Smarter, Connected Analytics with Google’s MCP Toolbox

    Dec 8
    Page 1 of 24
    Looking for a partner on your data analytics journey?

    Published Year

    2026
    (9)
    2025
    (18)
    2024
    (27)
    2023
    (23)
    2022
    (19)
    2021
    (12)
    2020
    (20)
    2019
    (32)
    2018
    (26)
    2017
    (18)
    2016
    (32)

    Tag Cloud

    Modern Data Stack (90)Data Engineering (84)BigQuery (58)Looker (56)Business Intelligence (BI) (49)Analytics Engineering (47)dbt (34)Data Quality (23)Oracle (16)Google Cloud (GCP) (15)Fivetran (12)Automation (11)Dashboards (9)Financial Analytics (5)Generative AI (5)Semantic Layer (3)single-post (3)Cube.js (3)Chatbots / Conversational Analytics (2)Embedded Analytics (2)Vertex AI (1)OpenAI (1)Looker Studio (1)LLMs (Large Language Models) (1)