Data Lakes at Google Scale, The End of Meaningless Customer Experiences, and UKOUG Tech’16 in…

The other day I wrote a blog on Google BigQuery and how it enabled petabyte-scale data lake projects along with the customer-360 / digital marketing platforms I talked about last year at various events and webinars.

If you want to see an example of this type of platform in real-life, the video below featuring Qubit’s Alex Olivier presenting at Google’s NEXT London goes through their evolution from on-premise Hadoop to running it all at petabyte-scale today on Google BigQuery and Google Cloud Platform.

[embed]https://youtu.be/9nhoWpPKA1M?t=7m1s[/embed]

I’m working there at the moment doing some product management around analytics, and the video below from the same team is a great example of what machine learning looks like when productised and used at-scale for personalisation, recommendations and opportunity mining.

[embed]https://www.youtube.com/watch?v=qyCFfGDnbrQ[/embed]

Separate to this, Ill be at the UKOUG Tech’16 Conference and Exhibition next week in Birmingham talking about big data, IoT, analytics and data visualization on Oracle, cloud and open-source platforms, building on the story I delivered back at Voxxex Bristol earlier in the year …

[embed]https://www.youtube.com/watch?v=E89cFtvlock[/embed]

… and also telling the story for one last time how I ended-up on the front page of the Guardian and Daily Mail, discussed on The Today Programme and as a punchline on Have I Got News For You …

[embed]https://twitter.com/markrittman/status/804444430967119872[/embed]

… just because I spent all day trying to voice-control my kettle and feed its data into the Hadoop cluster in my garage, as you do.

See some of you in Birmingham next week, and in Malta for another Oracle event if anyone’s there as well.